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So far Look Education has created 22 blog entries.

School Marketing During Covid 19

By |2021-11-01T09:01:26+10:00April 26th, 2020|

How to market your school when parents can’t come to visit Continuing to maintain marketing momentum and interest in your school during Covid-19 is a challenge every school is facing, particularly when relationships and experiences are a key part of creating a full picture of what it would be like for a student to [...]

College Rebrand

By |2020-04-26T10:22:54+10:00November 7th, 2019|

College rebrand and new website for International House We recently launched a new website for well-known UQ residential college, International House as part of a College rebrand project. It’s impactful, simple and focused in its’ brand positioning – the hallmarks of what we consider a successful website design and build to be. But this [...]

Online annual report

By |2020-04-26T10:26:15+10:00October 8th, 2019|

Creating an online school annual report How do you make your annual report a piece of communication that is worth reading? It is often quite a challenge to put the information together in a way that reflects the school’s brand, achievements and required information, yet still make the report engaging, let alone inspiring. Every school [...]

Data is King, Brand is Queen

By |2019-09-25T16:47:01+10:00September 11th, 2019|

Data is king, brand is queen and content is everything in between. What we learned at Educate Plus Queensland Chapter Conference 2019. Last week some of the team from Look Education attended the biennial Queensland Educate Plus Conference – an independent industry event focused on delivering a good mix of education marketing seminars, networking [...]

SEO and School Websites

By |2020-04-26T10:24:55+10:00July 25th, 2019|

SEO of school websites often takes inhouse education marketers into alien territory – which is understandable and why you need a guide, because having your website properly set up with SEO is essential to being found.  When it comes to SEO and school websites there are three fallacies that need to be addressed: 1. [...]

Best Practice School Brand Refresh

By |2020-09-03T15:36:33+10:00June 17th, 2019|

Brand refresh for all girls’ school achieves strong results All girls’ independent Catholic secondary school, Brigidine College, recently engaged Look Education to refresh their brand and reposition their school in the competitive western corridor market of Brisbane. With a 90-year history and a reputation for educating girls to have a strong understanding of service [...]

Digital marketing for schools

By |2020-04-26T10:25:00+10:00April 6th, 2019|

Digital marketing for schools is a must do to ensure that you are seen in the environments where your target audience ‘lives’ – online. As the marketing of the education sector as an ‘industry’ has grown substantially in the past 5 years – the most significant area of growth has been in the digital [...]

ISQ 2018 Parent Survey

By |2021-05-04T11:41:11+10:00March 11th, 2019|

The ISQ 2018 Parent Survey –  ‘What parents want’ –  released in February 2019, was a much-welcomed, longitude study exploring why parents choose independent schools. This benchmark survey from Independent Schools Queensland (ISQ) will help school marketers make informed decisions about where they should invest their marketing time and expenditure, in order to drive [...]

Open Day – our 2019 Parent Survey

By |2019-03-11T12:49:53+10:00February 1st, 2019|

Another year is upon us and another year of planning for Open Days, Open Mornings, Twilight Tours, Principal’s Meet and Greets, Come and Play Days and more. Your goal as school marketers is to entice prospective parents to your school, get them on campus and showcase your key offerings, facilities, differentiation and more. It’s [...]

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