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So far Look Education has created 22 blog entries.

Help with School Websites

By |2020-09-03T15:32:35+10:00January 20th, 2019|

Many schools approach us asking for a new website. We take a look at their existing website and a quick audit of their online presence/downloadable publications and we often realise what they actually need is a brand strategy BEFORE they need a new website. Remember, Apollo 13, Houston, we have a problem? That’s right… [...]

Marketing to your parents and staff

By |2019-03-11T11:13:09+10:00December 14th, 2018|

How well are you communicating your school's marketing to your current parents and staff? All schools spend the majority of their marketing time focusing outwards – to prospective families to boost enrolment numbers. Many overlook their most important stakeholders: current parents and staff. They deserve to know what you're doing from a marketing perspective [...]

Tips on engaging parents

By |2019-03-11T11:15:24+10:00November 30th, 2018|

Is parent engagement the secret to school marketing success? My role as a parent of school-aged children is my number one job. Advising schools on their marketing is my other main job. So, when I blend the two together it has become very clear to me that parent engagement is intrinsically linked to a [...]

School marketing video creates strong engagement

By |2018-10-15T13:31:35+10:00October 15th, 2018|

Leading Brisbane all-girls secondary private school, Brigidine College, recently launched a new marketing video produced by Look Education which garnered over 4.5k organic views on Facebook in one week. The video, part of a series of education marketing videos for the College, also launched the College’s new brand positioning campaign, Shaping women of our [...]

School Apps Pros & Cons

By |2018-09-03T14:38:56+10:00August 31st, 2018|

We often get asked our opinion of School Apps. Schools are often smashed by parents for their lack of communication but on the flipside, parents don’t always read what is available to them – understandably they have a lot on and there are a lot of communications from schools on everything from Book Week [...]

Marketing your unique school

By |2018-08-10T14:48:56+10:00June 4th, 2018|

Every school wants to be seen and known as a unique school. Identifying what makes you unique, communicating that and making it believable is the challenge. As a Principal, Business Manager or school Marketing Manager, does this next sentence sound familiar to you. “We have excellence in education, a broad range of curriculum on [...]

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