About Sherryl Caulfield

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So far Sherryl Caulfield has created 4 blog entries.

College Rebrand

By |2019-11-07T14:15:43+10:00November 7th, 2019|

College rebrand and new website for International House We recently launched a new website for well-known UQ residential college, International House as part of a College rebrand project. It’s impactful, simple and focused in its’ brand positioning – the hallmarks of what we consider a successful website design and build to be. But this [...]

Online annual report

By |2019-10-15T18:21:34+10:00October 8th, 2019|

Creating an online school annual report How do you make your annual report a piece of communication that is worth reading? It is often quite a challenge to put the information together in a way that reflects the school’s brand, achievements and required information, yet still make the report engaging, let alone inspiring. Every school [...]

SEO and School Websites

By |2019-07-29T08:58:28+10:00July 25th, 2019|

SEO of school websites often takes inhouse education marketers into alien territory – which is understandable and why you need a guide, because having your website properly set up with SEO is essential to being found.  When it comes to SEO and school websites there are three fallacies that need to be addressed: 1. [...]

ISQ 2018 Parent Survey

By |2019-03-13T11:58:28+10:00March 11th, 2019|

The ISQ 2018 Parent Survey –  ‘What parents want’ –  released in February 2019, was a much-welcomed, longitude study exploring why parents choose independent schools. This benchmark survey from Independent Schools Queensland (ISQ) will help school marketers make informed decisions about where they should invest their marketing time and expenditure, in order to drive [...]