Brand Positioning Campaign for Schools
Affirming what Somerville House does best
Somerville House, the leading all girls P-12 day and boarding school located at South Brisbane, has recently launched a new brand campaign – Create her own story – designed to position the school as enabling any girl to achieve her potential in any pursuit.
Developed by Look Education in partnership with the Somerville House Communications and Admissions team, the campaign features strong branding symbolism with the use of the Somerville House distinctive green colour, bold typography and students in uniform standing out against a black and white background.
‘Create her own story’ highlights appeal of Somerville Offering
At its heart, this brand positioning campaign reinforces that a Somerville House education can lead a girl to create her own story in life – whether she wants to be a scientist, an athlete, an artist, a lawyer, a doctor, an entrepreneur or whatever her heart desires – as demonstrated by countless Old Girls who have attended the school.
To illustrate the campaign, new photography was commissioned which has been used extensively in a new campaign microsite website, new prospectuses and digital marketing (both paid and owned social channels).