Digital Marketing Campaigns for Schools Top 10 Tips for School Digital Marketing Campaigns. More and more schools are investing in digital marketing campaigns to reach prospective new families, often via Facebook targeting. There are many reasons why this is a sound approach, which we outline HERE. When a school uses digital marketing there are [...]
Virtual Open Day for Schools A practical guide to running a successful school virtual open day. Due to Covid-19, many schools are now considering holding virtual open days as part of their enrolment driving events. To be truly successful, your virtual open day has to be entertaining and engaging and help ‘convert’ new families [...]
When was the last time your organisation did a Marketing stocktake? Managing Covid-19 and the move to online learning occupied a lot of time, energy and resources for schools during Term 2 of 2020 and for many, marketing took a back seat. As schools come out of semi-hibernation and understand that lockdowns are still [...]
What are the 5 key marketing strategies schools need to consider in 2020? As we enter a new decade the competition for school enrolment has become quite a big deal in nearly every area and town across Australia. The promotion of schools is more competitive and, in some channels, even cluttered. Until recently, the [...]
Education Marketing Strategies post Covid 19 In times of great strife, life gets stripped back to the bare essentials. This is no truer than with Covid 19. For most families this has been economic survival and as much stability as possible for their children. For schools this has been: how could they continue to [...]
How to market your school when parents can’t come to visit Continuing to maintain marketing momentum and interest in your school during Covid-19 is a challenge every school is facing, particularly when relationships and experiences are a key part of creating a full picture of what it would be like for a student to [...]
College rebrand and new website for International House We recently launched a new website for well-known UQ residential college, International House as part of a College rebrand project. It’s impactful, simple and focused in its’ brand positioning – the hallmarks of what we consider a successful website design and build to be. But this [...]
Creating an online school annual report How do you make your annual report a piece of communication that is worth reading? It is often quite a challenge to put the information together in a way that reflects the school’s brand, achievements and required information, yet still make the report engaging, let alone inspiring. Every school [...]
Data is king, brand is queen and content is everything in between. What we learned at Educate Plus Queensland Chapter Conference 2019. Last week some of the team from Look Education attended the biennial Queensland Educate Plus Conference – an independent industry event focused on delivering a good mix of education marketing seminars, networking [...]
SEO of school websites often takes inhouse education marketers into alien territory – which is understandable and why you need a guide, because having your website properly set up with SEO is essential to being found. When it comes to SEO and school websites there are three fallacies that need to be addressed: 1. [...]
