Category 1

Digital marketing campaigns

By |2021-07-20T08:12:28+10:00July 16th, 2021|

Digital Marketing Campaigns for Schools Top 10 Tips for School Digital Marketing Campaigns. More and more schools are investing in digital marketing campaigns to reach prospective new families, often via Facebook targeting. There are many reasons why this is a sound approach, which we outline HERE. When a school uses digital marketing there are [...]

Virtual Open Day

By |2020-08-24T14:36:33+10:00August 24th, 2020|

Virtual Open Day for Schools A practical guide to running a successful school virtual open day. Due to Covid-19, many schools are now considering holding virtual open days as part of their enrolment driving events. To be truly successful, your virtual open day has to be entertaining and engaging and help ‘convert’ new families [...]

Marketing Strategies 2020

By |2020-08-18T16:10:49+10:00May 19th, 2020|

What are the 5 key marketing strategies schools need to consider in 2020? As we enter a new decade the competition for school enrolment has become quite a big deal in nearly every area and town across Australia. The promotion of schools is more competitive and, in some channels, even cluttered. Until recently, the [...]

School Marketing During Covid 19

By |2021-11-01T09:01:26+10:00April 26th, 2020|

How to market your school when parents can’t come to visit Continuing to maintain marketing momentum and interest in your school during Covid-19 is a challenge every school is facing, particularly when relationships and experiences are a key part of creating a full picture of what it would be like for a student to [...]

College Rebrand

By |2020-04-26T10:22:54+10:00November 7th, 2019|

College rebrand and new website for International House We recently launched a new website for well-known UQ residential college, International House as part of a College rebrand project. It’s impactful, simple and focused in its’ brand positioning – the hallmarks of what we consider a successful website design and build to be. But this [...]

Online annual report

By |2020-04-26T10:26:15+10:00October 8th, 2019|

Creating an online school annual report How do you make your annual report a piece of communication that is worth reading? It is often quite a challenge to put the information together in a way that reflects the school’s brand, achievements and required information, yet still make the report engaging, let alone inspiring. Every school [...]

Data is King, Brand is Queen

By |2019-09-25T16:47:01+10:00September 11th, 2019|

Data is king, brand is queen and content is everything in between. What we learned at Educate Plus Queensland Chapter Conference 2019. Last week some of the team from Look Education attended the biennial Queensland Educate Plus Conference – an independent industry event focused on delivering a good mix of education marketing seminars, networking [...]

SEO and School Websites

By |2020-04-26T10:24:55+10:00July 25th, 2019|

SEO of school websites often takes inhouse education marketers into alien territory – which is understandable and why you need a guide, because having your website properly set up with SEO is essential to being found.  When it comes to SEO and school websites there are three fallacies that need to be addressed: 1. [...]

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