We were engaged by Faith Lutheran College to help them with short term marketing strategy to create brand awareness across the region and help get families onto campus to tour, meet staff and ultimately enrol.
Our strategic approach included creating a positioning for the College – Dream the Possibilities, Explore the Opportunities, as well as a Discover Faith Lutheran Week. The program included a week of tours and information sessions across year levels, scholarship interest and more.
To create awareness for the week we implemented outdoor billboards, produced a targeted letterbox drop via Australia Post and implemented a targeted digital marketing campaign across Google Adwords, Google Display, Social Media, Remarketing and Geotargeting.
In addition, a hero video and 30 second edit was created to support the campaign and also create further awareness and interest on their website and via social media.