School digital marketing is key to being seen
More and more schools are requiring help with their digital marketing plans including search engine marketing (google adwords, remarketing and targeted digital yampaigns) to help reach their prospective families in a cost-effective and localised manner.
In 2018, organisations across Australia and globally will spend close to 40% of their marketing budget online as this is where their competition and their customers are. This spend is expected to grow to 46% by 2021 and covers: websites, paid search, display advertising social media advertising, online video advertising and email marketing.
According to 2017 research, social media accounts for 25% of online digital spend with online video being the fastest growing element.
Services & digital marketing plans for Schools
At Look, we work with trusted partners to deliver digital strategies for schools ensuring schools are being seen where mums are hanging out – on the internet and Facebook.
At Look, we work with trusted partners to deliver digital marketing for schools ensuring schools are being seen where mums are hanging out – on the internet and Facebook.
Our services extend to planning and execution across pre-analysis/data and digital marketing campaigns across Google, search engine marketing, SEO and Social media campaigns (content for both organic and paid posts).
- Google Analytics
- Heat Mapping
- SEO (Search Engine Optimisation)
- SEM (Search Engine Marketing)
- Google Adwords
- Social media content strategies
- Social media paid advertising
- Coaching of staff
- Video campaigns
- Landing pages for digital campaigns
“Look Education helped us navigate a strategy to reposition our Middle School. This involved market research, marketing planning and a new brand positioning implemented via website, Prospectus and advertising. This has resulted in us receiving increased interest in our Middle School enrolments.”
Gaylene Bell – Business Manager, Brisbane Montessori School
View our Folio of Projects