school marketing

Best Practice School Brand Refresh

By |2020-09-03T15:36:33+10:00June 17th, 2019|

Brand refresh for all girls’ school achieves strong results All girls’ independent Catholic secondary school, Brigidine College, recently engaged Look Education to refresh their brand and reposition their school in the competitive western corridor market of Brisbane. With a 90-year history and a reputation for educating girls to have a strong understanding of service [...]

Digital marketing for schools

By |2020-04-26T10:25:00+10:00April 6th, 2019|

Digital marketing for schools is a must do to ensure that you are seen in the environments where your target audience ‘lives’ – online. As the marketing of the education sector as an ‘industry’ has grown substantially in the past 5 years – the most significant area of growth has been in the digital [...]

ISQ 2018 Parent Survey

By |2021-05-04T11:41:11+10:00March 11th, 2019|

The ISQ 2018 Parent Survey –  ‘What parents want’ –  released in February 2019, was a much-welcomed, longitude study exploring why parents choose independent schools. This benchmark survey from Independent Schools Queensland (ISQ) will help school marketers make informed decisions about where they should invest their marketing time and expenditure, in order to drive [...]

Open Day – our 2019 Parent Survey

By |2019-03-11T12:49:53+10:00February 1st, 2019|

Another year is upon us and another year of planning for Open Days, Open Mornings, Twilight Tours, Principal’s Meet and Greets, Come and Play Days and more. Your goal as school marketers is to entice prospective parents to your school, get them on campus and showcase your key offerings, facilities, differentiation and more. It’s [...]

Help with School Websites

By |2020-09-03T15:32:35+10:00January 20th, 2019|

Many schools approach us asking for a new website. We take a look at their existing website and a quick audit of their online presence/downloadable publications and we often realise what they actually need is a brand strategy BEFORE they need a new website. Remember, Apollo 13, Houston, we have a problem? That’s right… [...]

Marketing to your parents and staff

By |2019-03-11T11:13:09+10:00December 14th, 2018|

How well are you communicating your school's marketing to your current parents and staff? All schools spend the majority of their marketing time focusing outwards – to prospective families to boost enrolment numbers. Many overlook their most important stakeholders: current parents and staff. They deserve to know what you're doing from a marketing perspective [...]

Tips on engaging parents

By |2019-03-11T11:15:24+10:00November 30th, 2018|

Is parent engagement the secret to school marketing success? My role as a parent of school-aged children is my number one job. Advising schools on their marketing is my other main job. So, when I blend the two together it has become very clear to me that parent engagement is intrinsically linked to a [...]

School marketing video creates strong engagement

By |2018-10-15T13:31:35+10:00October 15th, 2018|

Leading Brisbane all-girls secondary private school, Brigidine College, recently launched a new marketing video produced by Look Education which garnered over 4.5k organic views on Facebook in one week. The video, part of a series of education marketing videos for the College, also launched the College’s new brand positioning campaign, Shaping women of our [...]

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