Education Marketing Strategies post Covid 19 In times of great strife, life gets stripped back to the bare essentials. This is no truer than with Covid 19. For most families this has been economic survival and as much stability as possible for their children. For schools this has been: how could they continue to [...]
Brand refresh for all girls’ school achieves strong results All girls’ independent Catholic secondary school, Brigidine College, recently engaged Look Education to refresh their brand and reposition their school in the competitive western corridor market of Brisbane. With a 90-year history and a reputation for educating girls to have a strong understanding of service [...]
Digital marketing for schools is a must do to ensure that you are seen in the environments where your target audience ‘lives’ – online. As the marketing of the education sector as an ‘industry’ has grown substantially in the past 5 years – the most significant area of growth has been in the digital [...]
The ISQ 2018 Parent Survey – ‘What parents want’ – released in February 2019, was a much-welcomed, longitude study exploring why parents choose independent schools. This benchmark survey from Independent Schools Queensland (ISQ) will help school marketers make informed decisions about where they should invest their marketing time and expenditure, in order to drive [...]
Another year is upon us and another year of planning for Open Days, Open Mornings, Twilight Tours, Principal’s Meet and Greets, Come and Play Days and more. Your goal as school marketers is to entice prospective parents to your school, get them on campus and showcase your key offerings, facilities, differentiation and more. It’s [...]
Many schools approach us asking for a new website. We take a look at their existing website and a quick audit of their online presence/downloadable publications and we often realise what they actually need is a brand strategy BEFORE they need a new website. Remember, Apollo 13, Houston, we have a problem? That’s right… [...]
How well are you communicating your school's marketing to your current parents and staff? All schools spend the majority of their marketing time focusing outwards – to prospective families to boost enrolment numbers. Many overlook their most important stakeholders: current parents and staff. They deserve to know what you're doing from a marketing perspective [...]
Is parent engagement the secret to school marketing success? My role as a parent of school-aged children is my number one job. Advising schools on their marketing is my other main job. So, when I blend the two together it has become very clear to me that parent engagement is intrinsically linked to a [...]
Last week we attended a round table event with a number of school marketing executives on branding and marketing for schools. The discussion quickly focused on who, if any of them at the table, were still using print advertising and if they weren’t, what were they doing? The demise of print advertising and School [...]
Leading Brisbane all-girls secondary private school, Brigidine College, recently launched a new marketing video produced by Look Education which garnered over 4.5k organic views on Facebook in one week. The video, part of a series of education marketing videos for the College, also launched the College’s new brand positioning campaign, Shaping women of our [...]
