Our approach provides a wonderful – and strategic – education marketing experience
As a potential client looking for a strategic approach we know you need to evaluate us on a number of criteria:
- Relationships – Can you work with us?
- Quality of work – Do we do good work?
- Results – Have we got results for others?
- Value for money – Are we cost-effective?
Our clients will tell you we deliver on all four.
Many organisations we work with do not have marketing experts on staff. Many grapple with major challenges and look to us for expert guidance.
Our Strategic Approach
At Look Education we quickly form productive and trusted relationships with our clients through an approach that is based on best practice, common sense and intuition. These hallmarks of our work ensure we deliver quality, value for money work that gets results and creates a harmonious relationship with every client.
We call this our Look Strategic approach and we apply this process to every piece of work:
Analysis of your Campus
Our analysis stage includes gathering and reviewing insights. We audit your current marketing materials and your people (your staff, your students, your parents) and understand what they are they saying about you. We gather intel (including market research when needed) on your competitors and the location of your school and where your enrolments are coming from. Most importantly we LISTEN to what you have to say – what you want and what you’re trying to achieve.
Strategy development for unique brands and ideas
Our strategy stage involves us taking time to think strategically about your challenges and issues and develop clever recommendations across branding, marketing and digital platforms. We work using a tried and tested methodology that may involve workshops, brand pyramid (blueprints), brand strategy and re-invigoration and marketing plans.
Creative design and development to set you apart
Once planning is done and strategies are agreed to, we commence creative design and development across:
- Brand Logos
- Advertising campaigns – traditional and digital
- Images and Video
Implementation that sets you up for success
When we have your foundations in place we can create enticing campaigns for Open Days, community events and brand awareness strategies that tell your stories and create engagement and brand experiences. Using multiple tactics and touchpoints we aim to maximise your reach and frequency to ensure reinforcement of your offerings.
Effective measurement and future planning
Ultimately you want to have an enviable brand. Increasingly, marketing is a cornerstone of your school’s success. It is not a do once and you are done process. While campaigns and taglines can endure for 3 or more years, there is much to evolve in the interim. Reviewing and analysing your marketing will see you develop the right approach for future implementation and grow and strengthen your education brand.
“Look Education helped us navigate a strategy to reposition our Middle School. This involved market research, marketing planning and a new brand positioning implemented via website, Prospectus and advertising. This has resulted in us receiving increased interest in our Middle School enrolments.”