Market research reaps results
Market research provides valuable insights as to your SW/COTs, a true understanding of perceptions of your organisation and word of mouth commentary, a benchmark to measure changes over time, and – importantly – informs strategic recommendations that enable your school to attain its vision.
Many schools produce annual or biennial surveys – which is great – but not enough to capture a full picture of attitudes, perceptions and suggestions. As highlighted by the Johari window – you don’t know what you don’t know. This is where our team of education marketing specialists come into play.
Market Research for Schools
After careful review of your situation we will most likely recommend some market research for your school. What that recommendation will be will be unique to your specific challenges, however it is likely to involve one or more of the following services and audiences:
- Focus Groups or workshops
- Telephone interviews or surveys
- Face to face interviews
- Online survey monkey research
- Online and competitor research
- Non-school parents who decided to send their children elsewhere or move schools,
- P&F members
- Board members
- Local business leaders / school partners
- Re-location agents
- Department of Education
- Other contacts
Our strength is in knowing who to research, what to ask them, how to design effective questionnaires, how to conduct interviews/surveys and how to piece it all together.
This research is done in house or for large-scale projects we work with Footprints Research.
Calamvale Community College
For this P-12 state co-ed school, we researched a mix of audiences which revealed the College’s unique strengths and opportunities and how past perceptions, which did not reflect reality, were still impacting the school. Our consequent marketing strategy addressed this and improved impressions of the school.
“Look Education helped us navigate a strategy to reposition our Middle School. This involved market research, marketing planning and a new brand positioning implemented via website, Prospectus and advertising. This has resulted in us receiving increased interest in our Middle School enrolments.”.”