When it was time to develop a new website, Brigidine College returned to Look Education to help them with their new brand positioning and refreshed website design. Previously, we undertook market research and brand strategy development for the College, helping them carve a niche in the market with ‘Shaping Women of our Time’ and a new look and feel. This new campaign – Be a role model – was true to essence for the College, whose graduates are authentic, humble, inspiring young women: community role models with unique careers and achievements.
In a cluttered girls’ school market, it’s important to stand out and be original. And this is what we believe we have achieved with Brigidine College. A new positioning campaign – Be a role model – was developed and reflected through new photography and videos (including a career video for staff). Additionally photography and video was created to launch Year 5 and 6 at Brigidine for 2024. A new wordpress website was built as well as launching digital marketing across socials to drive enrolment interest and create brand positioning awareness.
Brand and Marketing Elements:
- Brand Positioning options
- New website
- Photography
- Videos
- Digital Marketing – SEM campaigns
- Email signature
