Nambour Christian College engaged Look Education to undertake strategic market research with its community (parents and staff) to understand what it was that stood them apart in a cluttered Sunshine Coast school market. As a Christian school it became apparent that NCC had an outstanding reputation for delivering a quality education and it was their attention to students/families/staff (and their wants and needs) which drove everything they did. As a result – Valuing what matters most – was born, and applied as a bold, fresh campaign across all channels to differentiate them.
As a P-12 school that delivers a total package of offering, it is hard to know where to start when positioning a school. With research, we were able to distil the essence of what NCC owned – and this was delivering on families and students core needs in education – what they value most. This was then captured in photography and videos and beautifully displayed on a custom wordpress website and digital marketing campaigns. Because we work for the entire NCC suite of products (Nambour Christian College, NCC Early Learners and NCC Early Swimmers) we have also been able to provide marketing assistance and digital marketing for all three products cost effectively. NCC has seen great gains in its SEO rankings and enrolment event attendance through its digital marketing.
Brand and Marketing Elements:
- Market Research
- Brand Workshop with ELT
- Brand Strategy
- Photography
- Videos
- New main College website
- NCC Early Learners website
- NCC Onboarding website
- Digital Marketing – SEM campaigns
