Digital Strategy

Digital strategies to help target prospective families in a cost-effective and localised manner

Digital Strategy2018-08-11T13:23:51+00:00

Look Wired

Digital is key to being seen

More and more schools are requiring help with digital strategies including search engine marketing (google adwords, remarketing and targeted digital campaigns) to help reach their prospective families in a cost-effective and localised manner.

In 2018, organisations across Australia and globally will spend close to 40% of their marketing budget online as this is where their competition and their customers are. This spend is expected to grow to 46% by 2021 and covers: websites, paid search, display advertising social media advertising, online video advertising and email marketing.

According to 2017 research, social media accounts for 25% of online digital spend with online video being the fastest growing element.

Services & Digital Strategies for Schools

At Look, we work with trusted partners to deliver digital strategies for schools ensuring schools are being seen where mums are hanging out – on the internet and Facebook.

Our services extend to planning and execution across pre-analysis/data, Google, internet marketing, SEO and Social media campaigns (content for both organic and paid posts).

We offer:

  • Google Analytics
  • Heat Mapping
  • SEO
  • SEM
  • Social media
  • Coaching of staff
  • Video development

“Look Education helped us navigate a strategy to reposition our Middle School. This involved market research, marketing planning and a new brand positioning implemented via website, Prospectus and advertising. This has resulted in us receiving increased interest in our Middle School enrolments.”

Gaylene Bell – Business Manager, Brisbane Montessori School

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