A brand refresh – Create your own story – for one of Queensland’s oldest all girls’ day and boarding schools encompassing a new positioning line and new content (photography, videos and copy) was implemented across key enrolment marketing channels and collateral.
Somerville House wanted a brand refresh that they could execute across local and boarding markets. A detailed brand strategy was prepared for the School and suggested use of the School’s signature green with a new line – Create your own story (at Somerville House). As part of the recommendations, new photography and videos was created and a new digital marque was developed to use on websites/digital marketing for ease of legibility. The campaign provided a true platform for integration across all marketing tactics.
Brand and Marketing Elements:
- Digital Marque
- Brand Strategy
- Enrolments website
- Photography
- Video
- Prospectus
- Boarding Prospectus
- Billboard
- Digital Marketing – SEM campaigns
