Building on the new brand creation we did previously, it was time for a brand refresh for St John’s. Although only a small primary school in Bundaberg, it is undoubtedly seen as one of the best. Where dreams begin was brought to life by new photography and videography embedded across a new website, prospectus, digital marketing and prospectus.
Principal of St John’s, Chris Mallet, wanted to bring his campaign line – Where dreams begin – to life through a fun, aspiring campaign. Together we curated a two day photo/video shoot at the school which brought together colourful, emotive photography and testimonial style videos of staff and parents. The campaign was then executed in a new website with videos and fun icons, a new prospectus, digital marketing, bus signage, elements of new stationery (prospectus and email signature) as well as social media Canva templates for inhouse communications. All up, it’s been a great evolution of the existing brand!
Brand and Marketing Elements:
- Brand Positioning options
- New website
- Photography
- Videos
- Prospectus
- Digital Marketing – SEM campaigns
- New folder
- Social media Canva templates
