Look Sharp
Mastering Social Media Marketing
Social media marketing for schools is an increasingly important activity due to many factors including building a community, focussing on a defined target and modern sharing technologies that double as word of mouth promotion.
If you’re a school or in the education business, maximising your impact on social media is essential. It’s the most dominant media channel and in many cases the most cost-effective in terms of reaching your target audience – prospective parents and families. It can also be a powerful way of creating awareness, engagement and word of mouth.
At the same time, it’s constantly evolving and becoming more complex, which adds to its challenges. Managing your content on your social media and managing your marketing on social media, however, are two very different things. As a school marketer do you have the time and the skills to manage your social media marketing effectively?
Social Media News stated in 2019 that there are now over 15 Million Australians on Facebook (that’s approximately 60% of our population). There are also 15 million active users every month on YouTube, over 9 million on Instagram and 4.2 million on LinkedIn. It’s a marketing platform you can’t afford not to be using. The question is how, when and why do you use it? And how do you ensure it delivers a return on investment?
Our Social Media marketing Services
After working with clients for a number of years on social media marketing for schools, we have evolved our Social Media Services to offer everything a school needs to do well on social media.
Our services include:
Social Media Marketing for Schools — getting it right.
To do social media right requires the right foundations, strategy, resources, budget, expertise, creative content and tracking tools. It is often a job that is too much for a single person at a school to manage by themselves – nor do they have the necessary systems in place. Yet, it is increasingly a role and task that comes with high expectations.
Much of paid digital marketing work needs planning and analytics to project your school brand in front of the right target audience and lead them down a funnel (call to action) to enable them to start the enrolment enquiry process. On Facebook, for example, we use a variety of processes such as optimising and monitoring your school Facebook advertising campaigns through to ensuring your brand is featured on the right newsfeeds on Instagram. It’s critical to use the right image and have the right copy to get click through to your website/registration/form.
We are here to help with your school’s social media marketing. Talk to us today to explore how our school marketing team can elevate your school brand above your competitors.
“Look Education helped us navigate a strategy to reposition our Middle School. This involved market research, marketing planning and a new brand positioning implemented via website, Prospectus and advertising. This has resulted in us receiving increased interest in our Middle School enrolments.”