Team Look

Sherryl Caulfield

Strategist & Marketing Director

Sherryl is an experienced marketing practitioner having worked in Australia and New Zealand across a number of sectors and at national marketing director level. Adept at strategy, marketing planning and implementation, Sherryl is a skilled writer and video producer, with a Bachelor of Business Communications and qualifications in creative writing.

She is also a specialist in outdoor education marketing having worked in this sector for nearly 20 years, with experiential education clients such as Outward Bound. She has produced various outdoor education websites, events, communications and marketing plans. She has also worked with technology companies, namely Toshiba and The Redbourne Group, providing solutions to childcare organisations and private and public schools across Australia and New Zealand such as Saint Kentigern in Auckland and St Margarets in Christchurch.

School Publications

Along with working with clients on research, strategy, branding and marketing, Sherry is our wordsmith for school prospectuses, website copy, SEO and video scripts, having produced her first school video in 2002. When it comes to school publications she has a knack for revealing the wonder and uniqueness of each school in a significant and engaging way. Sherryl honed her skills for writing from penning three novels, crafting a variety of marketing literature and IPO prospectuses.