Look on Point
Firm foundations and integration
Because we have a deep understanding of branding and marketing strategy, we get that foundations need to be in place before any marketing implementation. We are also firm believers of marketing integration to ensure your target audiences have multiple opportunities to be moved by your education brand – to hear your stories and experience your engagement and community outreach wherever they are, whenever they are listening or watching media.
Strategy that gets results
Strategy underpins all the work we do for our education clients. Our analysis stage includes gathering and reviewing insight. We audit your current marketing materials and your people (your staff, your students, your parents) and understand what they are they saying about you. We gather intel (including market research when needed) on your competitors and the location of your school and where your enrolments are coming from. Most importantly we LISTEN to what you have to say – what you want and what you’re trying to achieve.
Branding that impresses
For a school to be noticed by prospective parents/students it not only has to have impactful marketing, but it needs to be authentic and real in what is undoubtedly a cluttered school marketplace. School brands that are true to their essence and position themselves in a unique and refreshing light will not only get noticed, they will be talked about. We deliver clever and memorable brand campaigns and beautifully designed and consistently branded collateral, publications and more. We aim to ensure your prospective target audiences and community instantly recognise your brand when they see it.
Websites that work
Your website is your most valuable marketing asset and as such this prized investment needs to be mobile responsive, modern, well-designed, impactful and engaging. It’s a tall order we know, but we know how to deliver this for schools. We’ve built over 30 educational websites in the last 3 years alone.
Giving school e-Newsletters impact
We’ve created an e-Newsletter system for schools, designed on an easy to use wordpress website platform enabling the reader to determine what and how much they want to read. With high level functionality and fully optimised for mobile and tablet devices – it makes it an easy read for busy parents!
Advertising that entices
Once your foundations are in place it’s important to create effective campaigns for Open Days, community events and brand awareness strategies that tell your stories and create engagement and brand experiences. We are very experienced at delivering strong advertising that piques interest and drives attendances and enrolment enquiries.
Digital marketing that stops you in your tracks
More and more schools are requiring help with digital strategies including search engine marketing (google adwords, remarketing and targeted digital campaigns) to help reach their prospective families in a cost-effective and localised manner. We work with trusted partners to help schools ensure they are being seen where mums are hanging out – the internet and Facebook.
Look in shape
Imagery that engages
We are experienced in working with photographers (yours and our preferred photographers) to create photographic portfolios that not only reflect your essence and key messages but are also on brief. We develop shot lists, briefs for photographers and can be on hand to help direct/assist photographers on the day, making sure your students and staff are presented and captured in the best way.
“Look Education has helped Brigidine College gain clarity on our brand positioning and future marketing planning. We’ve been delighted with their thorough and professional approach to mapping out a strategy which encompasses our creative vision for the future.”