School Google reviews can help build trust in your school brand
When we start work with many schools, we are often concerned at their Google Review status. Google reviews help your overall ranking on Google; the higher stars and number of (quality) reviews count.
Often, School Google Reviews show:
- A lack of recent reviews (sometimes up to a year old)
- A low star rating – sometimes only 2 to 3 stars
- Some really poor reviews (which may even be trolls)
- A lack of response / acknowledgement from the school (which shows they are not even aware of the reviews). It’s important to acknowledge reviews – even the negative ones. For troll or bogus reviews, email Google Support and ask for them to be removed.
Upon further investigation, many schools are not across their Google My Business Listing and have a lack of up to date and appropriate photos and correct messaging about the school. If you are not sure of your listing, we encourage you to review it to make sure it represents your school as best as possible.
It is easy for schools to update their Google Review status and improve it. Ask your community to support you!
The best way to do this is after you have a positive engagement with a parent. Alternatively, you can once or twice a year, send out an EDM or post on your socials asking your community to consider giving you a Google Review.
You could say something like this:
At X, we are looking to improve our online presence so that we can continue to have optimal enrolments and an engaged community.
In doing so, we are asking for support from our current community. There are a couple of ways you can help us, which hopefully will not take much of your time.
- If you haven’t already liked us on Facebook, we’d love for you to like our page
- Invite friends who you think may be interested in our page
- Share posts occasionally – this is an authentic endorsement of our School
- Write us a Facebook Recommendation.
- We would also love you to consider giving us a Google Review. Google Reviews help improve our rankings on Google (so we are seen on Page 1 when someone is searching for schools in our location). They also provide people interested in us with testimonials on our school.
- Simply go to Google. Search on our school, on the right-hand side will pop up our listing. Click on the Reviews that are already there and it will take you to a new screen where there will be a blue box top write that says Write a Review.
We’ve included a generic template below for you to use.
